The Austin Game Conference is going on in…um…Austin. Rob Pardo of Blizzard was the keynote speaker. Raph wrote a quote from Allan Adham (Blizzard founder), who, after drawing a picture of a donut, said “…The middle of the donut is the core market. The casual market is the rest. We see Blizzard as being about both, and that the casual market grows faster than the core.”
Just a quick comment on that: In a donut, the center is missing. More specifically, it is a seperate entity. I know this is just an analogy, but it’s slightly misplaced if you think about it. If you compare the gaming market to a donut, you end up with casual market (the donut), and the core market (the hole). There is no overlap, so there is no single game that would meet both markets. This is true in a sense, and is one of the problems designers face. How do you make everyone happy?
He talks about designing the game depth first and accessibility later. They actually did a good job with this. The average player can get in and play fairly easy and the hardcore players seem to have plenty to do as well. This is a good avenue for average players to become hardcore players. Quests are training wheels, raids are BMX. Good approach.
What you miss out on are the players like myself who might enjoy all of it, but don’t have the time to keep up with their friends. Since content is gated based on levels (literally, there are certain quests and items that are completely unusable until level 42 and it is clearly visible, “Requires level 42″), once one player in a group crosses that gate, he is either stuck having to wait on his friends, forced to continue alone, or forced to find a new group of friends. It usually takes me a while to warm up to new people, much less consider them a friend, so where’s the fun in that for me? I’m stuck making temporary friends and using them for my own agenda, or going solo. If I’m going solo, why waste my bandwidth displaying all of these other players running around?
I seem to be ranting a lot lately. Anyway, it’s a good read. I love hearing about why companies designed things the way they did. Different perspectives are fun, even if they’re wrong
I’m no expert, I just know what I like, so my wrong could be right in somebody else’s eyes. To each his own.