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Travian.com
Feb 11

Steve Jobs wrote an open letter about alternatives to DRM’d music. In it, he basically says that we can keep going the way it has been, Apple could license its formats to everybody, or everybody could just remove the DRM from their music. He says that Apple would go with whatever the “Big Four” music companies agreed on.

I say that a new, universal format should be created with new features. It should be expandable to allow for future enhancements (new tags, etc). It should allow for multi-channel surround sound. It should be DRM-free or at least easily transferable between a single user’s devices (music player, laptop, desktop, etc). It should allow conversion from the current music formats (AAC, WMA, MP3) with no loss of quality. Size should be comparable to current formats. Digital distributors and device manufacturers should use this new format to set themselves apart from others by including more content in the files. Each song from the distributor should include album artwork, single artwork, synchronized lyrics, beats-per-minute, writer/composer, artist, release date, and a universal genre classification (rock, pop, rap, but not pop/rock).

Devices should take advantage of this new content. The Nike + iPod device, for example, could randomly select music whose BPM was close to your average steps-per-minute to keep you in a rhythm. Player devices could have a karaoke mode that displayed the lyrics to the song as they are sung and be able to mute the lyrics for true karaoke (a true multi-track digital format would be nice, also allowing you to adjust the levels of each track and remember settings for each song). It would also be possible to synchronize artwork, allowing artists to display a synchronized slideshow through each song.

So, Steve Jobs. If you’re serious about unifying the music industry under one digital flag, how about innovating a little bit more with the actual music? As shown with the iPod, if you build it, they will come. Develop your own DRM-less format with content and features that prove it’s worth an upgrade. If Microsoft can develop software that forces the industry to follow suit, why can’t Apple?